MSN Music was created in 2004 to compete with Apple's iTunes services and used the Microsoft PlaysForSure DRM protocol. Zune music and devices were follow-on to Microsoft's MSN Music service. Zune digital content distribution continued until 2012, when it was replaced by the Xbox Music and Xbox Video brands. Microsoft discontinued all Zune hardware in October 2011. remained low, well below Apple and also lagging the SanDisk Sansa and Creative Zen. However, its overall market share in the U.S. Three hard disk players ranging from 30 GB to 120 GB were released, alongside six flash players. Microsoft aimed to challenge and beat Apple, whose iPod line held an enormous market share. The Zune started and revolved around its line of portable media players (PMP) created in cooperation with Toshiba. Zune conissted of a line of portable media players, a music subscription service known as Zune Music Pass plus Zune Marketplace for music, TV and movies, streaming services for the Xbox 360 game console, and the Zune software media player for Windows PCs which also acted as desktop sync software for Windows Phone. Zune is a discontinued brand of digital media products and services that was marketed by Microsoft from November 2006 until June 2012. ( October 2023) ( Learn how and when to remove this template message) Please help by editing the article to make improvements to the overall structure. This article may be in need of reorganization to comply with Wikipedia's layout guidelines.
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